Quality Restaurant Ventures Inc. Territories and Target Markets

QRVC is pursuring franchising and acquisition opportunities in …

1. Major Metropolitan Areas where Master Franchisors can be sought out for total territorial ownership thereby presenting the opportunity for rapid and concurrent restaurant development.

2. 2nd Tier Cities of less than 250,000 population where smaller investors often flourish.

3. 3rd Tier Towns with a regional population of 50,000 to 150,000 residents where very stable and predictable markets are in place that are not as susceptible to economic down turns. This formula has been a hallmark of the success of Ultimate Franchise Systems, Inc.

Motivation Of The Target Markets

Today's convenience restaurant customers are motivated by two primary factors…value-oriented pricing and health conscious menu selections. Both of these product categories are continuously undergoing revision and enhancement at Sobik's.

Value-priced menu selections have long been a hallmark of the Sobik's reputation. The original core market segment of visitors to Sobik's, males 18-45 often working in industrial settings have been primarily interested in receiving large portion sandwiches and at prices that are affordable on a daily basis.

Interests and Information About Better Health is more and more on the minds of both women and men consumers who are seeking healthy meals and snacks in place of high fat, high-carbohydrate traditional fast food. Sobik's has in place both menu development practices and employee training to forward this philosophy both with a variety of healthy menu choices as well as knowledgeable personnel ready to assist customers interested in choosing more healthy meals.